Wednesday, November 21, 2012

Why Strategy Matters in Your Business or Your Job Hunt

Answer These Questions, and Decide as you Move Forward
by Patty DeDominic, Coach to High Achievers in Finance, Business and Philanthropy.

 I just finished up a Master Mind call with the Maui team lead by David Finkel.  His firm is one of my favorite clients as  I love to watch David teach and am honored to be a colleague.    My role with the Maui team is to Coach entrepreneurs with growing companies.    We work on personal use of time, strategic priorities, human resource issues and other important business strategies and opportunities which inevitably arise in growing enterprises.   

It's really fun to work with business owners who seek to build scale-able companies.  Because I admire people who are willing to risk their money and their pride to become more successful, serve clients with passion and  build job creating enterprises it rarely seems like work.      As a coach to business owners and senior people, it's as if we are the Coach's Coach!

Today David did a deep dive on some key strategies in the building blocks of business.  Systems for success as I love to call them.       
  Overview of the 5 Strategic Marketing Decisions

1.      Choice of target market.
2.      Choice of product or service to focus on selling.
3.      Choice of business model.
4.      Choice of pricing.
5.      Choice of positioning and branding.

Job Hunter or CEO.... look at the similarities
Each of these decisions has an impact on your time, energy and how you will need to position yourself and your company.     Think about it, the above decisions are useful for job hunter too.      

It you haven't thought of yourself as an enterprise, consider doing so.    Consider who is your ideal target market (insert employer or industry?     If you are a job candidate, it is local or national business?  Large or small employer?    In a growing industry, filled with lots of demand for your continued growth or is it in a declining industry which will call on your resourcefulness and implementing tried and true strategies of the past?  

Choice of Pricing is important too for job hunters, are you the low price model or the guy with deep expertise and premium price?    Your communications and methods of connecting with potential employers will depend on your answers to the above.  

Branding is also important for job hunters and when you are clearer on items 1-4 above you will be able to get a better picture of the brand called YOU, Inc. 

Would you like to get a complimentary copy of our latest 176-page bestseller,       
Build a Business, Not a Job

to get your free copy today!

Good luck as you are preparing your business or your career for growth.   As always, you are free to take advantage of our expertise for a free 25 minute consultation at any time.   Feel free to click the link above for your free (no obligation) copy of the book or call me 805 453-7490  

Patty DeDominic      

1 comment:

Finance career said...

Really nice post, thanks for the post.