Thursday, August 6, 2009

Take Advantage of Valuable Free Webinars

Transforming Product-Dominant Firms into Profitable Service Providers

August 26, 2009 10 am PST 1pm EST

A free webinar with Center for Services Leadership, CSL, Executive Director and Professor,
Steve Brown August 26, 10:00 a.m. PST - 12:00 p.m. CST - 1:00 p.m. EST

On June 22, Steve Brown and colleagues published an article in the Wall Street Journal
to discuss how many manufacturers and other product-dominant companies are aggressively offering for-pay services as a way to stand out from the competition and open up new streams of revenue. In alignment with this article, the CSL is presenting a free, interactive 60 minute webinar highlighting the insights on this topic on August 26, at 10:00 a.m. PST, 12:00 p.m. CST and 1:00 p.m. EST.

In this webinar, Steve will highlight why this movement is occurring, what pitfalls need to be overcome and the "how to's " of driving profitable service revenue for product-dominant firms. Throughout the presentation, we will feature polling questions, chat functions and interaction so you can learn how others involved in the product-to-services journey are progressing, and ask questions as the webinar is in progress. The content of the webinar
draws from learnings from CSL member companies, over 20 case studies, plus a major
survey of over 350 firms.

This webinar is highly recommended if you are from a manufacturing or other product-dominant organization that is looking to make the move to offering services as a key differentiator.

If you would like to participate, you may sign up by registering at this link.

Also, feel free to forward this email to anyone you think may benefit from attending.

If you have any questions or comments, please feel free to contact Alicia Holder at, or at (480) 965-6274.

For more information on all of the CSL's upcoming events and activities, visit us at

Center for Services LeadershipW.P. Carey School of BusinessP.O. Box 874106Tempe, AZ :

No comments: