Monday, February 21, 2011

Build YOUR Image, Brand YOU, Inc. by Patty DeDominic and Mary Schnack

Re-invigorate your BRAND at

BRANDit Santa Barbara

March 31 - April 3, 2011

Hosted by Patty DeDominic and Mary Schnack
Yes, its time to take action!
 Give yourself the time to step-away from the distractions of your office, and give more attention to focus on your personal and professional brand. BRANDit helps you bring a crystal clear vision on your work passions, future plans, and a BRAND new marketing kit, including professional head-shots and personal video trailer.

Comment here to  APPLY now and get Early Bird Discounts! Write to me at
or go to

About The BRANDit Program

A three and half day global business training program designed for the established businessperson who wants to refresh and reinvigorate his/her branding. In an exclusive group (max of 14), attendees:

1. Identify their core five PASSIONS and future VISIONS in a workshop called, Your BRAND Your PASSION.

2. Define their Brand Positioning Statement in the workshop The BRAND called YOU!

3. Create a BRAND new or updated elevator pitch, with input from other global businesspersons.

4. Transform their BRAND new positioning statement into a cool presentation trailer for multiple usages. (Videos grab attention, engage viewers and, if executed properly, can succinctly communicate your entire value proposition in as little as two minutes).

5. Receive professionally styled photos of them and their BRAND.

6. Get one full page coverage in the BRANDit online magazine distributed to business owners in over 70 countries.


Thursday, March 31: Arrive in Santa Barbara. Introductory dinner (part of workshop package) in the evening.

Friday, April 1: Full day of training, plus finalizing your elevator pitch for tomorrow’s video shoot.

Saturday, April 2: Video and photo shoots. You will have specific times. So you can use the rest of your time to attend additional workshops, shop, go to a spa, winery, etc. Dinner for all full workshop participants.

Sunday, April 3: A day of surprise activities. The cameras will still be rolling and you’ll be experiencing some of the best places the Santa Barbara area has to offer. Weekend concludes with a celebratory dinner!

Chapter One: Your BRAND your PASSION!

Runa Magnusdottir, co-founder of BRANDit and international trainer, works with participants to discover unique ways to build up their own company culture of Passion and Purpose. Every individual has unique gifts and a unique purpose in life, and every company provides a unique value to its customers, clients and to the world. In today’s busy society, business owners are seeing the importance to gain clarity on their own Passions and Purpose in their professional as well as personal life .During this training course, you will discover your own Work Passions and Core Passions, learn the tools for a Passionate Life, determine where you stand now in living your Work Passions, and create your own future 10-year vision. This is taken from The Passion Test ™ from the #1 NY Times bestseller book by Janet Bray Attwood & Chris Attwood.

Chapter Two: The BRAND called YOU!

Mary Schnack, an international PR specialist and consultant, clarifies your own unique BRAND. The first step of a well-rounded communications campaign is to create your brand, your identity. YOU are a brand and an important part of the business's branding. As we are constantly vying for attention in a crowded marketplace, we must build our brand to position ourselves as an EXPERT in our field. By being seen as an expert, our branding helps us secure financing, generate awareness through publicity and build our reputation in our communities. What do you stand for? What makes you unique in your field? What makes people remember you and want to do business with you again? It’s not an easy question for most people to answer! It doesn’t matter what size your business is, how much revenue you create or how many employees you have or even if you work for someone else. YOU are a brand. When you can define your brand, you can successfully market YOU.

Chapter three: Your BRAND new Marketing Kit

In business, fresh and outstanding images of the BRAND YOU can have a big impact. It is important how the pictures are captured and the feeling they present when you send them across to your clients or media. They should present you as a professional and identify your BRAND. This is Bjarney Ludviksdottir’s specialty and passion, and you will be amazed with the outcome. In order to capture the perfect image we take two days to shoot each participants profile from various different angles. In studio with hair and makeup and in nature. You will leave with three different stylized head-shots ready for your BRAND new Marketing Kit. Your BRAND new video pitch trailer serves as a personal tool to give your clients and media a positive feeling about you and what you represent.

The BRANDit Program Brings You:

1. Crystal clear focus on your passions and future vision for yourself and your brand*

2. Two to four stylized photos ready to use for your Marketing Kit*

3. A video presentation of your business pitch*

According to Forrester Research, you are 53 times more likely to appear on page one of Google's search results with video on your website. Video raises click-through rates up to 200 percent.

4. Worldwide visibility on our online BRANDit magazine (2 pages)

5. Confidence when delivering on your razor sharp elevator pitch*

6. A special GOLDEN profile on*

7. A network of incredible businesses from around the world*

8. A bucket-full of new inspiring ideas and the vision to pursue your passions!*

9. Your Brand Positioning Statement who YOU are as a brand!*

The workshop helps businesspeople achieve success through attaining a clear vision of their present strengths and future goals, identifying their passions, and creating a network of powerful businesspeople to support them along their journey.

COSTS for BRANDit Santa Barbara

Full Charge* NAWBO, WIPP, TIAW, WLE discounts*

$3,500 $2,900

Early Bird Discounts

If paid by February 27, 2011

$2,700 $2,500

If paid by March 6

$3,000 $2,700

*Charges include three celebratory dinners.

Workshops Only*:

Friday, April 1: Your Business Your Passion presented by Runa Magnusdottir and The Brand Called You presented by Mary Schnack.

Saturday, April 2: Social Media presented by Runa Magnusdottir and Media Training (or Message Point Development) presented by Mary Schnack.

$250 per seminar or two for $450.

Sign up By March 6: $225 per seminar.

*Workshop registration includes a ticket for Sunday night (April 3) Celebration Dinner.

See BRANDit magazine online.


For more information on BRANDit, including testimonials, marketing kits for prior attendees and programs in other countries, click here.


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