We want to hunt for the evidence and the track record, to find the “Blue Ribbons” in their lives and careers, the actual accomplishments.
Let me say that again… a track record (different than simply experience, potential or representations) gives us data to find the best person for our situation.
Some sales candidates are accomplished at Getting the Job…they know they are talking to a willing buyer, and they leverage their persuasive powers to make the sale with you. Sadly, sometimes it’s the best (and the last) sale they will make this year.
Start by finding the person with the past record of results and growth. History is very likely to repeat itself with a willing “student” and the right environment/employer.
Remember that all con men can give you at least two “good references” so you will need to find other evidence of the accomplishments and the facts that you have been given.